Tugas Jurnal Perilaku Konsumen Tentang Pengaruh Kelompok Rujukan dan Keluarga

Tugas Jurnal Perilaku Konsumen Tentang Keluarga dan Kelompok Rujukan

Nama  : Winda Anggraini

NIM     : 105020205111009

Kelas   : BB

 

TENTANG KELUARGA

  1. THE INFLUENCE OF FAMILY MEMBERS ON HOUSING PURCHASE AND DECISIONS

Keluarga dan rumah tangga membuat proporsi yang signifikan dari pasar real estat. Ada, bagaimanapun, sedikit informasi dalam literatur estate utama nyata pada dampak perilaku keluarga pada keputusan real estate. Makalah ini menjelaskan beberapa masalah ini dengan menganalisis dan memperluas pada banyak temuan dari literatur pemasaran, khususnya topik pengaruh antara anggota keluarga yang berbeda dalam pembelian rumah baru. Makalah ini menyajikan beberapa isu penting yang harus dipertimbangkan ketika memeriksa keluarga pengambilan keputusan. Ini termasuk peran yang dimainkan oleh anggota keluarga yang berbeda dan pengaruh mereka pada berbagai tahap proses pengambilan keputusan. Hal ini juga melaporkan temuan dari sebuah penelitian yang melibatkan serangkaian wawancara mendalam dengan agen real estate untuk menentukan persepsi mereka tentang proses pengambilan keputusan keluarga dalam kaitannya dengan keputusan pembelian rumah. Hal ini memuncak dalam kerangka konseptual pada keputusan keluarga membuat khusus untuk pembelian real estate perumahan, sebelum membahas implikasi dari temuan ini ke pasar real estat umum, termasuk layanan, promosi dan penilaian.

http://search.proquest.com/docview/212897580/fulltextPDF/13A7256E39B66AF7F67/1?accountid=46437

  1. ROLE OF FEMALES IN FAMILY BUYING DECISION-MAKING-A STUDY AMONG FEMALES IN UTTRAKHAND

Tujuan dari riset ini adalah untuk mengetahui pengaruh yang berorientasi peran perempuan pada struktur peran dalam pengambilan keputusan keluarga. Lima keputusan pembelian yang berbeda diamati. Sebanyak 300 perempuan yang diwawancarai di Dehradun distrik Uttrakhand. Kuesioner terstruktur digunakan untuk perempuan wawancara. Ditemukan bahwa ada perbedaan dalam orientasi jenis peran perempuan vis-à-vis keluarga (bersama atau nuklir), usia, tingkat pendidikan dan pendapatan. Wanita yang ditemukan untuk memainkan peran yang lebih positif dalam pembelian barang tahan lama yang mereka gunakan secara pribadi daripada barang-barang untuk penggunaan keluarga.

http://search.proquest.com/docview/202668624/fulltext?accountid=46437

  1. FAMILY STRUCTURE AND INFLUENCE IN FAMILY DECISION MAKING

Sebuah studi yang menguji pengaruh struktur keluarga dalam proses pengambilan keputusan keluarga disajikan. Secara khusus, ia berusaha untuk menentukan apakah peran jenis kelamin orientasi dan status pekerjaan para istri ‘membuat perbedaan dalam jumlah remaja pengaruh dan orang tua mereka miliki dalam keputusan pembelian keluarga. Penelitian ini menggunakan pendekatan observasional untuk mengukur besarnya pengaruh ditampilkan oleh seluruh anggota keluarga dalam keputusan pembelian. Data observasi berasal dari rekaman direkam dari interaksi keluarga selama situasi pengambilan keputusan simulasi. Hasil yang dilaporkan di sini mendukung teori sumber daya kontribusi komparatif, ibu yang memberikan kontribusi pada penyediaan keluarga mereka memiliki pengaruh yang signifikan. Selanjutnya, jumlah pengaruh yang diberikan oleh remaja ditemukan tidak tergantung pada ‘sex-peran orientasi dan ibu mereka’ keluarga mereka status pekerjaan.

http://search.proquest.com/docview/220132772/fulltext?accountid=46437

  1. CHILDREN’S INFLUENCE ON AND PARTICIPATION IN THE FAMILY DECISION PROCESS DURING FOOD BUYING

Tujuan dari tulisan ini adalah untuk memberikan kontribusi untuk mempelajari keputusan keluarga keputusan selama membeli makanan. Secara khusus kerangka teori diusulkan untuk penataan studi masa depan keputusan keluarga keputusan yang mencakup pengaruh anak-anak dan partisipasi pada tahap tertentu dari proses. Kerangka konseptual dikembangkan atas dasar awal pekerjaan teoritis difokuskan pada belanja keluarga serta studi etnografi orang tua dan anak-anak. Kerangka tersebut disempurnakan setelah pengujian dalam survei dengan 451 keluarga Denmark dengan anak-anak berusia sepuluh sampai 13 menggunakan kuesioner untuk anak-anak dan orang tua. Keluarga makanan pengambilan keputusan sering merupakan kegiatan bersama, dan partisipasi aktif anak-anak, antara lain, menentukan pengaruh mereka peroleh. Orang tua dan anak-anak tidak selalu setuju pada berapa banyak anak memiliki pengaruh dalam berbagai tahap proses, menunjukkan pentingnya mendengarkan kedua belah pihak dalam penelitian ke dalam dinamika keluarga dan proses yang terlibat dalam membeli makanan sehari-hari. Penelitian di masa depan harus lebih memperluas pengetahuan tentang daerah dimana anak-anak memiliki pengaruh, tentang teknik yang digunakan oleh anak-anak untuk mencapai pengaruh, dan lebih lanjut tentang faktor-faktor yang menjelaskan ketika mereka mendapatkan pengaruh. Pemasar bisa mendapatkan keuntungan dari temuan ketika mempromosikan produk makanan untuk orang dewasa maupun anak-anak. Secara khusus, temuan ini menunjukkan bahwa anak-anak memiliki pengaruh paling besar terhadap keputusan mengenai makanan mudah disiapkan. Pendekatan campuran-metode memberikan hasil baru yang menarik, dan temuan-temuan utama menekankan pentingnya melihat pengambilan keputusan makanan sebagai kegiatan bersama di mana anak berpartisipasi secara aktif dan mendapatkan pengaruh.

http://search.proquest.com/docview/212048570/fulltext?accountid=46437

  1. CHILDREN’S INFLUENCE ON FAMILY DECISION-MAKING IN FOOD BUYING AND CONSUMPTION

Studi ini meneliti partisipasi anak dan pengaruh dalam proses pengambilan keputusan keluarga selama pembelian dan konsumsi makanan. Di Denmark 10 sampai 13 tahun anak-anak dan orang tua mereka berpartisipasi dalam studi. Pertama, studi lapangan secara etnografi dilakukan dengan 20 keluarga. Para pekerja lapangan mengunjungi anak-anak di sekolah dan keluarga di rumah selama membeli makanan, memasak dan makan. Kedua, survei dilakukan dengan 451 keluarga. Temuan utama adalah bahwa anak-anak berpartisipasi dan mendapatkan pengaruh pada tahap keputusan beberapa daerah selama membeli pangan keluarga dan rutinitas keluarga yang sehari-hari merupakan faktor menjelaskan pengaruh anak-anak pada keputusan makanan keluarga. Ketika keluarga membeli dan mengkonsumsi makanan, orang tua tidak hanya peserta dan pengambil keputusan. Anak-anak dan orang tua tidak selalu setuju. Implikasi adalah bahwa penelitian harus menyertakan orang tua serta anak-anak, dan bahwa pemasaran makanan sebaiknya tidak hanya diarahkan pada orang tua, tetapi juga pada anak-anak.

http://www.google.co.id/url?sa=t&rct=j&q=jurnal+family+influence&source=web&cd=3&cad=rja&ved=0CDsQFjAC&url=http%3A%2F%2Fwww.cbs.dk%2Fcontent%2Fdownload%2F41822%2F616259%2Ffile%2FPaper%252007_Miguel%2520Mikkelsen_Maria%2520K%25C3%25BCmpel%2520N%25C3%25B8rgaard.pdf&ei=mleqUJS0OcrprQfA6oHIBA&usg=AFQjCNHrCpX0aFoo0Xf8S-aaJXqWyJULXw&sig2=tWF3GBHgV5MUyXnpISbZvA

 

REFERENCE GROUP

  1. YOU ARE WHAT THEY EAT: THE INFLUENCE OF REFERENCE GROUPS ON CONSUMERS’ CONNECTIONS TO BRANDS

Himpunan asosiasi konsumen memiliki sekitar merek merupakan komponen penting dari ekuitas merek. Pada artikel ini, kita fokus pada kelompok referensi sebagai sumber asosiasi merek, yang dapat dikaitkan dengan representasi mental seseorang diri untuk memenuhi diri verifikasi atau peningkatan diri tujuan. Kami konsep hubungan ini pada tingkat agregat dari segi diri-merek koneksi, yaitu, sejauh mana individu telah memasukkan merek ke dalam konsep diri mereka. Dalam 2 penelitian, kami menunjukkan bahwa merek yang digunakan oleh kelompok-kelompok anggota dan kelompok aspirasi dapat menjadi terhubung ke representasi mental konsumen ‘diri karena mereka menggunakan merek tersebut untuk mendefinisikan dan membuat diri mereka konsep. Hasil dari Percobaan 1 menunjukkan bahwa sejauh mana anggota kelompok dan penggunaan aspirasi kelompok mempengaruhi diri individu-merek koneksi bergantung pada sejauh mana individu termasuk dalam kelompok anggota atau keinginan untuk menjadi bagian dari kelompok aspirasi. Dalam eksperimen 2, kami menemukan bahwa untuk individu dengan peningkatan diri tujuan, aspirasi kelompok menggunakan merek memiliki dampak yang lebih besar pada diri-merek koneksi, karena individu dengan diri-verifikasi gol, di sisi lain, anggota menggunakan kelompok memiliki dampak yang lebih besar.

http://www.sciencedirect.com/science/article/pii/S1057740803702022

 

  1. TO BE OR NOT BE? THE INFLUENCE OF DISSOCIATIVE REFERENCE GROUPS ON CONSUMER PREFERENCES

Penelitian saat ini mengeksplorasi efek dari kelompok referensi disosiatif pada preferensi konsumen. Pria memiliki evaluasi yang lebih negatif, dan kurang cenderung untuk memilih, sebuah produk yang dikaitkan dengan kelompok (yaitu, perempuan) referensi disosiatif dibanding produk netral (Studi 1). Temuan ini dimoderatori oleh apakah produk tersebut dikonsumsi di depan umum atau swasta (Studi 2) dan publik kesadaran diri (Studi 3). Kami menyarankan mekanisme yang mendasari efek kami adalah keinginan untuk menyajikan citra diri yang positif kepada orang lain. Peran kelompok referensi disosiatif dalam komunikasi pemasaran dibahas.

http://www.sciencedirect.com/science/article/pii/S1057740806700857

 

  1. THE INFLUENCE OF SUGGESTIONS OF REFERENCE GROUPS IN THE COMPROMISE EFFECT

Peneliti efek Konteks yang telah meneliti mekanisme yang mendasari efek kompromi menunjukkan bahwa pembenaran merupakan faktor penting memimpin orang untuk memilih opsi kompromi, sehingga menyiratkan pentingnya pengaruh interpersonal pilihan konsumen. Namun, penelitian kecil telah secara empiris meneliti hubungan antara efek kompromi dan pengaruh interpersonal. Penelitian ini membahas bahwa kesenjangan dalam literatur dengan menganalisis apakah referensi saran kelompok menentukan kekuatan efek kompromi. Tiga percobaan menguji hipotesis terkait. Hasil menunjukkan bahwa saran yang dibuat oleh anggota kelompok referensi memiliki pengaruh signifikan terhadap besarnya efek kompromi.

http://www.sciencedirect.com/science/article/pii/S0167487011001681

  1. DETERMINANTS OF PRO-ENVIRONMENTAL CONSUMPTION: THE ROLE OF REFERENCE GROUPS AND ROUTINE BEHAVIOR

Tulisan ini meneliti faktor-faktor penentu pro-lingkungan konsumsi, berfokus pada peran kelompok referensi dan perilaku rutin. Kami mempelajari faktor-faktor yang menjelaskan apakah atau tidak orang telah menginstal peralatan energi surya perumahan atau telah berlangganan hijau-program listrik, dan faktor-faktor yang mempengaruhi intensitas membeli makanan organik. Selain karakteristik demografi dan sikap lingkungan, kita mempertimbangkan kategori berikut penentu: faktor ekonomi dan kognitif (pendapatan, harga premium diperkirakan, tingkat informasi mengenai barang ramah lingkungan), pola konsumsi orang referensi, pola konsumsi sendiri di masa lalu . Menggunakan data yang unik set dari sebuah survei yang dilakukan di wilayah Hanover, Jerman, kita menemukan hal berikut: (1) Faktor ekonomi dan kognitif kovariat yang signifikan dari ketiga jenis pro-lingkungan konsumsi. Pengaruh mereka yang terbesar dalam kasus listrik hijau. (2) Konsumsi pola orang referensi adalah kovariat yang signifikan dari ketiga jenis pro-lingkungan konsumsi. Pengaruh mereka yang terbesar dalam kasus makanan organik. (3) Intensitas membeli makanan organik lebih besar orang lagi telah konsumen barang-barang.

http://www.sciencedirect.com/science/article/pii/S0921800909003218

 

  1. REFERENCE GROUPS AND VARIABLE RISK STRATEGIES

Artikel ini membahas dua efek penting yang telah diberikan sedikit perhatian dalam studi sebelumnya dari strategi risiko variabel. Efek pertama, referensi sensitivitas kelompok, adalah sejauh mana aspirasi pengambil keputusan ‘sensitif terhadap kelompok referensi mereka. Dalam tulisan ini kita membandingkan kinerja pengambil keputusan dengan tingkat alternatif sensitivitas kelompok acuan. Kedua, kami memperkenalkan konsep baru efek masyarakat. Hal ini berkaitan dengan mobilitas antara beberapa kelompok referensi terpisah. Kinerja para pengambil keputusan berada di dunia dengan satu populasi tunggal dibandingkan dengan pengambil keputusan yang memiliki kemungkinan, yang lebih atau kurang mahal, untuk beralih di antara populasi beberapa. Hasil penelitian ini mendukung temuan dari penelitian sebelumnya bahwa strategi risiko variabel lebih disukai daripada risiko tetap. Studi tentang komunitas populasi memberikan wawasan tambahan yang baik mendukung dan melengkapi penelitian sebelumnya.

Kata kunci

Aspirasi adaptif; resiko Variabel, kelompok Referensi, efek Masyarakat; Belajar; Pengambilan keputusan

http://www.sciencedirect.com/science/article/pii/S0167268108000267

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