Information As One Of The Important Factors Determining The Success
In 1961, McKinsey and Company, one of the largest consulting firms in the United States. Introduced the term critical success factor (CSF). The company revealed that there are some activities for the success or failure of any type of organization. In particular there is a difference of each business organization. But of all business organizations there is one common factor that information. It can be concluded that the resource information is one determinant of the success or failure of an organization and with existing information systems to create a competitive advantage.
Transaction Processing Systems
That is a term used to describe the gathering Data and gathering activities of the company, transforms the data into information, and provide the information to users inside and outside the company.
Organizational Information Systems
Organization’s information system is a system that provides information on the company’s business areas consist of financial, human resources, information services, manufacturing and marketing using the data base used by the system plus the data processing that occurs from sources other data. To produce information used by managers. On the role in an organization’s information system can be divided into the following areas:
1. Marketing Information System
A system which provides information on the company’s marketing activities. in this system can be divided into three subsystem input, output and data bases. Output subsystem provides important information relating to the marketing mix. Marketing mix consists of four main elements that are managed by the management in order to meet customer needs in order to gain profit. The subsystem is a product, place, price, promotion, integrated mix.
The database that is used by the data output subsystem originated. The database on the population of the three input subsystem.
Input subsystem consists of a transaction processing system that is used to collect data from internal resources and the environment and enter into the database. Subsystem external marketing research data collection by conducting special studies. And the last is to multiply marketing intelligence subsystem information from the external world in order to understand the correct management of conditions associated with competitors
2. Human Resources Information System
A system which provides information to all managers of companies with regard to corporate resources. At almost the same as the input system marketing information system consists of transaction processing systems, subsystems human resources, human resource intelligence subsystem. Furthermore there is a data base and the final output consists of subsytem workforce planning, recruitment, workforce management, compensation and benefits last reporting environment.
3. Manufacturing Information Systems
Manufacturing information system is a system which provides information to all managers of companies related to the company’s manufacturing information. In the manufacturing information system consists of several parts. The first part of the input. Input consists of transaction processing systems, subsystems and subsystem engineering industry manufacturing intelligence. Then of the three systems entered into the database. After that produces output. The output is the product subsystem, subsystem inventory, quality subsystems and subsystem costs.
4. Financial Information Systems.
Financial information system to provide information to managers throughout the company relating to the company’s financial activities. Internal audit subsystem consists of the company’s internal auditor activity to maintain the integrity of enterprise systems. Important output activities include forecasting future economic trends fathoms, manage the flow of funds through corporate and financial control of the company.
5. Executive Information Systems
Is a system that provides information to the higher level managers on overall company performance. Executive information system consists of the executive work stations are connected via a central computer performance. Workstation configuration consists of a personal computer with a secondary storage unit that stores the data base executive. This database contains data information that has been previously processed by a computer. Executive will include requests for information to produce initial information display format to run a minimum of data processing. The report will act as a dashboard format. For executives to monitor the critical factors in determining success.
Customer Relationship Management
Customer relationship management is the basis of the data we enter into the transaction processing system and a model of marketing information systems. Customer relationship management can be defined as a management that governs the relationship between the company and customers so that both companies and customers will receive the maximum benefit from this relationship. This strategy realizes that build long-term relationships with customers is a good strategy, because it maintain the existing ones are usually cheaper than getting new customers. The company therefore made attempts to understand the customer so that their needs can be met and they will remain loyal to the company.
Data warehousing is a place where the data accumulated over years it will be a large volume of data. Only time lately using computer technology can help the system this large data storage.
Characteristics Data warehousing
Data Warehousing has been given to explain the data storage that has the following characteristics:
• a large data storage capacity.
• Data are accumulated by adding new records kept most advanced open it by giving the notes are already there. With existing information with new information.
• Data can be retrieved easily.
• Data is fully used for decision-making and are not used in the company’s day-to-day operations.
Warehosuing data system is a major part of data warehousing that inserts into the warehouse and transmit the information to the user. Data collected from the data sources and sent to the collection area before being fed into the data warehouse storage. An information delivery system will acquire data from a data storage warehouse and turn it into information to the users.
How Data Is Stored In The Warehouse.
Storage in the database is stored in one location last save in the form of tables. Of these tables is processed into information. Here are the tables:
Dimension table that this table can be used as the primary basis to look at the data from different points of view or share dimension.This table contains the customer entity or object.
Fact table is a table that contains a separate quantitative measures of an entity object or activity. For example the data contains about commercial sales activity. Some expressed in units such as unit sales of actual and budgeted sales units.
Information package which is a linking table between dimension tables with the fact table so as to produce an information that can be exploited for the user.
There are several new delivery systems :
Drill down which begins with general information to the specific information. Roll Up which begins with information that is specific to the general information. Drill moves across a hierarchy of the data to the other data hierarchy. Drill trought originated from summary data to the smallest data. The software used is OLAP (online analytical processing) are used to analyze the data with a variety of dimensions. Warehousing, knowledge discovery system that analyzes the data warehouse for the storage groups in the same way.