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Blog mahasiswaFakultas Ekonomi dan Bisnis jurusan managemen Universitas Brawijaya

langkah-langkah memverifikasi google webmaster dan bingwebmaster

langkah-langkah verifikasi pada :

a.http://www.bing.com/toolbox/webmaster/

pada blogger

    1. Login ke bing webmaster tools
    2. copy url blog anda : http:// namabloganda.blogspot.com misalnya: http://diarykudiblog.blogspot.com/ kemudian klik Add a site lalu paste
    3. Klik submit

Selanjutnya pada bagian “choose verification method” pilih “Add a meta tag”, maka akan muncul kode html meta tag untuk blog Anda

  1. Copy meta tag yang muncul tadi dan tempatkan pada template blog Anda. Caranya: login ke blogger.com dengan account Anda ->Pilih Dashboard -> Design -> Edit html Centang Expand template widget ->Paste meta tag bing webmaster tadi tepat setelah kode <head> ->Save Template
  2. Kembali ke halaman bing webmaster tools, Klik Verify sampai muncul pesan succes.

pada wordpress

  1. sebelum masuk di website di atas, buat lah email hotmail terlebih dahulu di www.hotmail.com pilih sign up
  2. login pada website bing webmaster dengan id yang sudah di buat
  3. klik add site -> masukan link wordpress
  4. pilih metode verifikasi dengan meta tag
  5. Copy kode yang diberikan, misalnya : <meta content=’A22BC75BCC0892B25489609333786927′ name=’msvalidate.01′/>
  6. paste pada kolom bing webmasters pada tools di wordpress
  7. simpan perubahan / save changes
  8. lalu buka kembali bing website
  9. lalu klik verify

pada 16mb.com

  1. Sebelumnya daftarkan blog/web ke bing Webmaster Tool.
  2. Tambahkan link blog dan pilih metode virifikasi dengan menggunakan meta tag.
  3. Copy kode yang diberikan, misalnya : <meta content=’A22BC75BCC0892B25489609333786927‘ name=’msvalidate.01′/>
  4. Kemudian login ke 16mb.com, Halaman bing Webmaster jangan ditutup dulu.
  5. Kemudian Buka plugin ->add news cari webmaster tools dan kemudian instal
  6. kemudian buka tools->webmasters tools copy code yang sudah diterima di atas tadi pada kolom bing webmasters tools
  7. simpan perubahan / save changes
  8. Buka lagi halaman bing Webmaster dan klik verify.
  9. Sampai di sini sudah selesai cara Verifikasi bingWebmaster Tool.

pada blog.ub.ac.id

  1. aktifkan plugin webmasters tools pada blog terlebih dahulu
  2. kemudian klik setting->webmaster tools verification
  3. login pada website bing webmaster
  4. klik add site -> masukan link blog ub
  5. pilih metode verifikasi dengan meta tag
  6. Copy kode yang diberikan, misalnya : <meta content=’A22BC75BCC0892B25489609333786927′ name=’msvalidate.01′/>
  7. paste pada kolom bing webmasters pada webmaster tools verification pada blog ub
  8. klik save changes
  9. klik verify pada bing webmaster

 

b. www.google.com/webmasters/tools/

Berikut ini adalah langkah-langkah mendaftar dan verifikasi blog di google webmaster tools:

pada blogger

    1. Login ke google webmaster tools
    2. Masukkan url blog anda : http:// namabloganda.blogspot.com misalnya: http://diarykudiblog.blogspot.com/ kemudian klik Add a site
    3. Klik Verify your site

Selanjutnya pada bagian “choose verification method” pilih “Add a meta tag”, maka akan muncul kode html meta tag untuk blog Anda

  1. Copy meta tag yang muncul tadi dan tempatkan pada template blog Anda. Caranya: login ke blogger.com dengan account Anda ->Pilih Dashboard -> Design -> Edit html Centang Expand template widget ->Paste meta tag google webmaster tadi tepat setelah kode <head> ->Save Template
  2. Kembali ke halaman google webmaster tools, Klik Verify sampai muncul pesan succes.

pada wordpress :

  1. Sebelumnya daftarkan blog/web ke Google Webmaster Tool.
  2. Tambahkan link blog dan pilih metode verifikasi dengan menggunakan meta tag.
  3. Copy kode yang diberikan, misalnya : <meta name=”google-site-verification” content=”iVCYIeAN8PwTIQUZBBINgMxkfD_k98la7IbTBZBUNJo” />
  4. Kemudian login ke wordpress, Halaman Google Webmaster jangan ditutup dulu.
  5. Kemudian Buka tools dan paste kode yang diberikan di kolom google webmasters tools
  6. Jangan lupa juga mengganti ” dengan ‘.
  7. simpan perubahan / save changes
  8. Buka lagi halaman Google Webmaster dan klik verify.
  9. Sampai di sini sudah selesai cara Verifikasi Google Webmaster Tool.

pada 16mb.com

  1. Sebelumnya daftarkan blog/web ke Google Webmaster Tool.
  2. Tambahkan link blog dan pilih metode virifikasi dengan menggunakan meta tag.
  3. Copy kode yang diberikan, misalnya : <meta name=”google-site-verification” content=”iVCYIeAN8PwTIQUZBBINgMxkfD_k98la7IbTBZBUNJo” />
  4. Kemudian login ke 16mb.com, Halaman Google Webmaster jangan ditutup dulu.
  5. Kemudian Buka plugin ->add news cari webmaster tools dan kemudian instal
  6. kemudian buka tools->webmasters tools copy code yang sudah diterima di atas tadi pada kolom google webmasters tools
  7. Jangan lupa juga mengganti ” dengan ‘.
  8. simpan perubahan / save changes
  9. Buka lagi halaman Google Webmaster dan klik verify.
  10. Sampai di sini sudah selesai cara Verifikasi Google Webmaster Tool.

pada blog.ub.ac.id

  1. aktifkan plugin webmasters tools pada blog terlebih dahulu
  2. kemudian klik setting->webmaster tools verification
  3. login pada website google webmaster
  4. klik add site -> masukan link blog ub
  5. pilih metode verifikasi dengan meta tag
  6. Copy kode yang diberikan, misalnya : <meta name=”google-site-verification” content=”iVCYIeAN8PwTIQUZBBINgMxkfD_k98la7IbTBZBUNJo” />
  7. paste pada kolom google webmasters pada webmaster tools verification pada blog ub
  8. klik save changes
  9. klik verify pada google webmaster

Assignment E-commerce

Tugas E-commerce : Situs_Ecommerce_dan_Artikel_Jurnal_Ecommerce

Addwords google

What is AdWords? It is an online advertising platform run by Google that allows you to display ads for your business on Google’s search engines, Google’s various websites and services, search partners and websites across the internet that are a part of Google’s display network. One of the basic principals behind AdWords is that you only pay when someone clicks on your ad. It’s called PPC advertising: Pay-Per-Click.

From a marketer’s point of view, or for that matter anyone trying to advertise their products, the establishment and growth of PPC has been little short of revolutionary. As many of us know, any form of advertising is a somewhat hit and miss affair. And no matter who might tell you otherwise, all forms of advertising involve some level of risk. And it’s usually quite high.

Pay Per Click, however, reduces this risk to an absolute minimum.

Is it possible to lose money from a scheme such as Google AdWords? Yes, of course it is. In fact it’s actually very easy to do so.

Scenario 1:

With a daily budget of only $2.00, and a maximum cost per click (CPC) of $0.05, Company 1 isn’t going to gain very much. Obviously. Nor are they risking losing much either.

But potentially they might gain forty customers a day, for only $2. Potentially.

After seeing a reasonable level of interest in their ads, Company 1 start to realise that they’re being held back by their daily budget and low CPC, so they cautiously increase their bids, and open up the daily budget to $4.00, and then to $5.00.

By this point, they’re reasonably confident that they can’t lose, as they’re only paying for each click anyway.

They’re wrong.

Scenario 2:

With the experience of a few years behind them, Company 2 have a daily budget of $25, and most of their bids are around $0.50 maximum CPC.

Company 2 are a well established company, and their website receives a fairly large amount of traffic. They’d really like to be able to accurately track their sales, but they just don’t have the time to do so.

They work on the basis that when you advertise, you throw a little bit of money around in many directions and hope that some of it sticks.

Their sales are great, so from their point of view, $750 a month on Google is peanuts.

And besides, they’re only paying when someone actually clicks their ads, so they can’t lose, right?

They’re also wrong.

In my hypothetical scenario, I outlined two companies, both of whom were happy with their respective AdWords spending, mainly on the basis that as they were only paying for clicks, they couldn’t lose.

The reason why they both might be wrong is simple.

Here’s a real life example.

Our company (SoftwarePromotions) has just introduced our Google AdWords Deluxe package, open to all software companies, wherever you are in the world.

To celebrate our launch, we are offering anyone who signs up for the package today, Wednesday the 6th of April, $1,000 of Google AdWords credit, paid for by ourselves. Click here for details now.

My guess is that most people reading this will have clicked the link. So we’ll have received a fairly high number of hits. But how many people will actually sign up for the package? I’m guessing very few.

If we were paying for the ad, even on a pay per click basis, we’ll probably have spent a fair amount on the number clicks. But our ROI would probably be zero.

The point here is that the information you see in the AdWords control panel is only half the story. The rest of the information lies in your web server logs.

An ad may generate hundreds (or even thousands) of visitors per day, at a reasonable cost. But if 99 percent of these visitors take one look at your website and then leave, you can’t really consider the ad to be a great success.

If however 75 percent of the visitors go on to explore your website, and 40% of them actually download the trial version, then you may be onto something.

If we take a quick look at the factors involved here, in order of importance, we’re looking at the ad itself, the landing page, the product, and then the price.

The AdWords Ad.

The wording of the ad is of course a critical factor. Get it wrong, and either the CTR or the ROI will plummet.

As well as the words you use, you also need to consider how your ad compares with the others that will be displayed by Google.

The content of your ad will be seen right next to your competition, so you have to keep an eye on what they’re saying, and you might want to consider how (or if) they’re competing with each other.

You should also try to get as much accurate information in there as you can, while simultaneously making sure that the overall impression is pleasing and compelling. Space is a little tight though, but no-one ever said it would be easy.

If you have a free trial of your software, then this might be worth including too. But don’t give the impression that the software is free. Again, you’ll get great clicks but a poor return on investment.

The Landing Page.

There’s nothing particularly clever about a landing page, and many companies seem to be happy to send people from their ads straight to their main page.

However, an effective landing page can have a massive effect on the success of your ads.

The basic idea is that the landing page should carry on where the ad left off. The ad is severely restricted to a very small number of characters, but your landing page has no such inhibitions.

No matter what the main focus of the ads, the people who click on them are clearly interested in the ideas expressed. So make sure that the landing page follows them up.

An effective landing page will also steer (or push) the visitor towards your goal, and present the important information as clearly and effectively as possible.

The Product.

Let’s not overlook the fact that the product is a factor too! Even the best ad and the most effective of landing pages isn’t going to do much for the sales of an appalling product. But presentation is key.

Make sure that the product looks good on the landing page, and if (or when) they download a trial version, make sure that they quickly understand the benefits that your software can offer them.

As always in software marketing, focus on benefits, not features. And make sure that everything the user wants or needs to know is right at their fingertips.

The Price.

Why is the price last in the list? Because up to a point, it’s the least critical of all the factors.

It all depends on the nature of the product, but many users are looking for a solution more than a bargain.

Example. If a business goes looking for a network monitoring application for their network and websites, the first thing they’ll be interested in is the solution.

They’ll be looking for an application that’s easy to use, with powerful monitoring capabilities, and will soon realise that they’re looking for a good notification system, easy to understand reporting capabilities, flexibility and so on.

When they find the product that fits these requirements, they’re almost certainly going to discover a whole load of extra benefits and features that they weren’t actively looking for, but will quickly appreciate how useful they could be.

At this point, the price isn’t just about their original needs. It’s about the overall package and benefits that they’ve now been presented with.

And it’s not only business who think this way. We’ve all gone out to purchase consumer goods, software, PC hardware and gifts with an approximate budget in mind, but have then gone way over because what we’ve found is worth the extra.

If the solution is presented in the right way, people and companies will part with their cash.

There’s also a fifth factor, and one that many advertisers often overlook. The unknown factor.

No matter how much you may have researched what people are searching for, how well you think you know your users, and how well crafted your ads and keywords may be, there is still the unknown factor.

Example. For one particular campaign, you bid on ten different keywords, and use ten different ads.

If you were to try and predict which ads receive the most number of clicks, I guarantee that you won’t get it right. And if you were to try and predict which of these ads prove to be most successful, in terms of bringing visitors that convert to downloads and sales, you’ll also be off.

Why? Because no matter how detailed the research and how experienced the ad writer, user behaviour is not an exact science. There are simply too many external factors that can have an impact on the perception of the ads, almost all of which lie beyond your control.

But this doesn’t mean that maintaining your AdWords campaign is a fruitless task. Far from it.

The solution, for once, is a very simple one:

Quantity. Followed by tracking.

When you setup an ad group, try (where possible) to create more than one ad. And where possible, track each of them individually.

If you’re dealing with 30+ ad groups, as some of our own clients are, then this isn’t always possible. 30 ad groups with ten ads in each adds up to an awful number of ads, tracking variables and statistics.

But you can identify the main groups, either in terms of actual interest or those that you would have expected more from.

The golden rule here is to throw out variables, track each one separately, then give them time to pull in data for you to work with. A little patience can go a long way, so aim to setup a new ad and leave it for a few weeks before making any decisions.

Once you start to get a feel for what’s working and what isn’t, start creating new ads to try and copy what’s already working, modify some of the medium-performance ads, and delete the deadwood.

Don’t assume that all ads are equal. A little experimentation and innovation can go a long way.

refrence : addwords

strategic campaign

The previous section of this guide provides an introduction to organizing events. Holding good events is a very educational and rewarding activity in itself, but is not all there is to organizing. How can you plan out your action each semester for maximum impact? Can you design your initial activities to prepare the campus for later events? Can you anticipate and respond to any backlash? Can you measure your success? You will be better able to do all of these things if your events are mapped out as part of a campaign.

A campaign is a series of activities (tactics) designed to achieve medium and long-term goals. Campaigns are more likely to be successful if your entire group has an opportunity to be involved in the planning process. To share ownership in the planning process, we must adopt some common terminology when talking about our campaign organizing.

A goal is something your group wants to achieve. An example of a goal is getting your school to freeze tuition, or getting 1,000 students to sign a petition. Short term goals are things which you can do within a month, like obtaining the petition signatures. Another example of a short-term goal is to be allowed to construct a shanty-town on campus without interference from your administration.

Tactics are the tools you use to meet your goals. Doing a petition drive is a tactic. Obtaining 1,000 signatures is a goal. Holding a band benefit is a tactic. Raising $500 is a goal.

Tactics can be very small things too, like postering, leafletting, showing a movie, or sending a letter to the school paper.

The distinction between goals and tactics can be confusing because you may need to achieve small goals in order to employ certain tactics. For example, you might choose the construction of a shantytown as a tactic toward achieving the goal of educating your campus about the conditions of poverty many people face each day. You can’t just go out alone with a pile of lumber and start building however, because many people, including the campus police, might question or oppose what you are doing. So (unless there are 1,000 people in your group) you must first achive the goal of getting students and the administration to understand or accept your decision to build the shantytown.

So you might choose the tactic of sending a letter signed by 10 different student organizations to your college president urging that the shantytown construction be allowed. However, before you can send such a letter, you will need to meet a goal of getting 10 student organizations to sign on to it.

We could break this down even further (some important groups might be reluctant to sign on or would need to take a vote so you would use tactics to convince them or you would go ahead without their endorsement). But let’s stop here.

The point is that social change is not instant and your organizing does not occur in a vacuum, so you have to come up with a plan that will build support for what you want over time. And you may need to be flexible, because hurdles may be placed in your path by your opponents. When you are figuring out this plan you are strategizing. Your strategy is the approach you take to meeting your medium and long-term goals. It is the blueprint for your campaign.

Ideas for Strategizing

You may wish to set aside a few hours to strategize at a time other than your regular meeting – perhaps a Saturday afternoon. Some ideas:

  • Using “butcher paper” (big sheets of brown paper) or large newsprint and some markers, conduct a brainstorming session to identify your medium and long-term goals. Then come up with a list of tactics for achieving those goals. You may wish to use a common brainstorming model, such as the Strategy Chart developed by the Midwest Academy (see Bibliography).
  • After you narrow down the list of goals to a few you can work on in the next semester or two, make a timeline, including events beyond your control (spring break, holidays, election day, etc.), actions and events you have planned, and all preparations and deadlines leading up to them. Adjust your timeline to make it realistic and to maximize your effectiveness.
  • With the timeline in front of your entire group, this is a perfect time to delegate tasks, projects, and responsibilities among your members. Make sure that someone records everything on paper so that people confirm what they signed up to do. During the campaign:
  • Periodically review timeline and revise if necessary.

After the campaign:

  • Look back at your goals, tactics, and timeline and do a thorough group evaluation. Get written comments from everyone who was involved and even from some observers. Save this evaluation and the charts. Review them when you plan a new campaign. An organization that doesn’t learn from its past strategies keeps on making the same mistakes.

To anticipate the opposition’s actions:

  • Pretend you are them and hold a strategy session from their perspective. How would you effectively counter your own campaign? Identify weaknesses and adjust your own strategy accordingly.

Thinking and planning strategically can make the difference between ho-hum campaigns that get no attention and dynamic, creative campaigns that excite people, build your organization, and create real change.

 

refrence : campaign

UTS E-commerce

File uts e-commerce :

UTS ECOMMERCE-1

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