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PERILAKU KONSUMEN CONTOH KUISIONER ( SIKAP DAN INTENSI )

Posted by on November 7, 2012

Nama : Agung Marreta

NIM : 105020200111015

KELAS : BA

Jurnal 1

 

Judul                : Attitudes on commercialisation and anti-commercial reactions on giftgiving occasions in Belgium

Pengarang         : Dimitri Mortelmans and Sofie Damen

 

Satisfaction with Giving Gifts

Can you say whether you agree or disagree or neither agree nor disagree with the

following statements?

1                                           2                         3                                 4                              5

Totally disagree              Disagree          Agree/Disagree         Agree                Totally agree

Gift giving makes me feel good                                                                     1   2   3   4    5

I like watching the expressions on people’s faces when they

open a present                                                                                                       1   2   3   4    5

To me, gifts are a way of showing your love or friendship.                1   2   3   4    5

 

Satisfaction with Buying Gifts

Hereafter, you will find some terms relating to buying gifts. Can you indicate which terms fit you the best?

1  2  3  4  5  6

Relaxing                      0  0  0  0  0  0              Stressing

A waste of time         0  0  0  0  0  0            Apleasant pastime

Difficult                      0  0  0  0  0  0              Easy

Fun                      0  0  0  0  0  0              Boring

 

Attitude on Commercialisation

Do you think the media is spending too much, too little or just enough attention to certain gift-giving occasions? Can you indicate for the following occasions how you feel about this?

 

1                                                                  2                       3                     4                         5

Much too little                        Too little         Just enough    Too much       Much too much

 

Christmas                                                                    1   2   3   4   5

Valentine’s Day                                                           1   2   3   4   5

Easter                                                                          1   2   3   4   5

Mother’s Day                                                              1   2   3   4   5

 

Anti-commercial Behaviour

What do you do on Valentine’s Day?

What do you do on Mother’s Day?

What do you do on Father’s Day?

Several possibilities were suggested. Only the answer `Nothing’ was used in the analysis.

Do you make gifts yourself?

Yes / No

Jurnal 2

Judul              : The Link between Environmental Attitudes and Behaviour

Pengarang      : Dean Hini, Philip Gendall and Zane Kearns

 

Behavioural questions used in the analysis

And how often do you cut back on driving a car for environmental reasons?

PLEASE TICK ONE BOX ONLY

Always

Often

Sometimes

Never

(I do not have or cannot drive a car)

 

Are you a member of any group whose main aim is to preserve or protect the environment?

PLEASE TICK ONE BOX ONLY

Yes

No

 

In the last five years, have you…

PLEASE TICK ONE BOX ON EACH LINE

Yes, I have                       No, I have not

a. …signed a petition about an environmental issue?

b. …given money to an environmental group?

c. …taken part in a protest or demonstration about an environmental issue?

 

In the last month or so, did you actually NOT buy something because you felt it used too

much packaging or wrapping?

PLEASE TICK ONE BOX ONLY

Yes, did NOT buy something because of the amount of packaging or wrapping

No

Don’t know/can’t remember

 

Examples of attitude questions used in the analysis

And please tick one box for each of these statements to show how much you agree or disagree with it.

PLEASE TICK ONE BOX ON EACH LINE

 

Strongly agree Agree Neither agree nor disagree Disagree Strongly disagree Can’t choose

a. We worry too much about the future of the environment and not enough about prices

and jobs today

b. Almost everything we do in modern life harms the environment

 

Suppose you had to make a choice between increasing government spending in particular areas even though this would mean paying higher taxes for this extra spending, or cutting government spending in these areas and thereby reducing taxes; which would you choose for each of the following areas of government spending?

Strongly agree Agree Neither agree nor disagree Disagree Strongly disagree Can’t choose

e. Protecting the environment

 

Please tick one box for each statement to show how much you agree or disagree.

PLEASE TICK ONE BOX ON EACH LINE

Neither

Strongly agree Agree Neither agree nor disagree Disagree Strongly disagree Can’t choose

a. For the sake of the environment, car users should pay higher taxes

b. The government should more motorways to reduce traffic congestion

c. A thriving car industry is essential to New Zealand’s economy

jurnal 3

JUDUL: Mall Shopping Behaviour of Indian Small Town Consumers

KUISIONER:

Desain Instrumen

Tujuan penelitian ini adalah untuk memahami faktor-faktor perilaku berbelanja di mall dan bagaimana mereka berhubungan dengan kelompok konsumen yang berbeda khususnya dalam hal usia dan jenis kelamin. Kuesioner diadaptasi untuk penelitian dan terdiri dari tujuh variabel-estetika, melarikan diri, aliran, eksplorasi, pemberlakuan peran, sosial, dan kenyamanan motif. Skala asli diadaptasi untuk konsumen India, dan beberapa item (terkait untuk melarikan diri, diberlakukannya peran, sosial, dan atribut kenyamanan) yang dimodifikasi menjaga mempertimbangkan sifat mal India dan kesesuaian untuk meneliti perilaku konsumen India. Kuesioner berisi dua puluh tujuh item untuk tujuh konstruksi mal atribut: lima item untuk estetika, lima item untuk melarikan diri, lima item untuk aliran, empat item untuk eksplorasi, dua item untuk disahkan peran, dua item untuk sosial, dan empat item untuk kenyamanan. Respon yang diambil pada lima poin skala Likert, dengan satu yang menunjukkan sangat setuju dan lima menunjukkan kemunculan sangat tidak setuju. Sebuah daftar semua item, dengan atribut mal, disajikan pada Tabel 1.

Table 1. Chronbach alpha values for mall shopping behaviour.

Factors and items Chronbach alpha
Aesthetics .942
The interior design of the malls usually attracts my attention
I notice the color of the mall interior
I notice the texture of the mall interior
The environment (i.e. lighting and decoration) in the malls attracts my attentions
I am usually in a good mood when I am in mall
Escape .912
When I am bored, the mall is a good place to go
When I am alone and need something to do, the mall is a good place to go
When I am stressful, the mall is a good place to go
I feel relaxed during my mall visit
I visit the mall to avoid the bad weather
I visit the mall to avoid traffic congestion
I visit the mall as a diversion from the daily routine life as a student
Flow .894
When I am in the mall, I feel like I am in another world
I lose track of time, when I am inside the mall
When I leave the mall, I am sometimes surprised to find out it is dark outside
Exploration .821
Mall is a good place to find out what is new
Certain stores are fun to visit because they sell products that interest me
I consider a visit to the mall as a learning experience
I enjoy handling the merchandise and trying it on
Role enactment .770
I perceive myself as a wise shopper by looking at price bargain between stores in the mall
Grocery shopping is a customary activity of the housewife
Social .762
Going to the mall is an enjoyable experience when I am with friends
The sales person in the mall is more responsive and friendly
Convenience .720
I visit the mall because of its convenient location to my house or study place
I visit the mall because it is easier to find a parking space at economy rate
The mall store hours are convenient
Mall is a one-stop shopping place

Table options

 

Sampel

Tujuan dari penelitian ini adalah untuk memahami perilaku mal konsumen di kota-kota kecil di India. Pengumpulan data dilakukan meskipun kuesioner terstruktur diberikan melalui mal-intercept dan toko-intercept teknik. Kenyamanan teknik random sampling yang digunakan. Kuesioner diberikan di Allahabad, Tier II kota di India Utara. Para konsumen mengunjungi mal dan toko-toko diminta untuk membantu dalam survei. Jumlah sampel terdiri dari 276 kuesioner yang digunakan untuk analisis.

Seperti beberapa item yang ditambahkan ke dalam kuesioner yang dikembangkan oleh Ahmed et al. (2007), pengujian keandalan item dilakukan. (1951) koefisien alpha Chronbach ini mengukur sejauh mana item skala berpadu satu sama lain. The alpha Chronbach untuk tujuh variabel berkisar antara 0,720 dan 0,942 (seeTable 1 untuk rincian), menunjukkan bahwa skala itu dapat diandalkan.

Persentase responden laki-laki dan perempuan adalah 49,6 50,4. Kategori usia yang berbeda yang digunakan bukan usia sebenarnya dari responden seperti desain kurang mengganggu dan responden kurang ragu-ragu untuk memberikan informasi usia mereka. Kelompok umur terdiri segmen usia yang berbeda diwakili oleh Generasi Y (20-30 tahun), Generasi X (30-40 tahun), Baby boomer (40-50 tahun), dan Baby Boomers Akhir (50 dan di atas). Usia ini digunakan untuk menentukan batas-batas untuk setiap generasi dan usia dikategorikan oleh 10-tahun interval membantu dalam mendapatkan respon yang tepat dibandingkan dengan generasi. Putusan (2006) menyatakan, bahwa baby boomer yang lebih berhati-hati dibanding generasi muda. Perilaku belanja konsumen mencerminkan usia mereka ([Moschis, 2003] dan [Miller, 1998]). Tabel 2 menunjukkan usia break-up dari konsumen.

Table 2. Age break-up.

Age groups Number of respondents Percentage
20–30 years 69 25
31–40 years 95 34.4
41–50 years 78 28.3
51 and above 34 12.3
Total 276 100

 

Source: http://www.sciencedirect.com/science/article/pii/S0969698910001104

Jurnal 4

JUDUL: The Effect of Consumer’s Psychographic Variables Upon Deal-Proneness

 

KUISIONER:

Untuk kontras hipotesis kami telah merancang sebuah survei dikelola sendiri ditujukan untuk orang-orang yang membeli semua atau sebagian dari paket makanan dan produk pembersih untuk rumah.

Sebuah kuesioner pre-test diberikan kepada 175 warga di kota Zaragoza (Spanyol). Tes pra-dikembangkan untuk menemukan kelemahan yang mungkin dalam kuesioner. Itu direvisi dan, pada bulan Maret dan April 2003, kuesioner akhir ini diberikan pada sampel acak dari 475 orang. Sebanyak 425 itu valid (89,6%). Jadi, tingkat kesalahan sampel adalah 4,85%, untuk populasi terbatas, p = q = 0,5 dan tingkat keandalan adalah 95,5%.

Kuesioner ini dibagi menjadi empat bagian yang berbeda. Pertama, responden ditanya tentang kebiasaan belanja mereka sehingga untuk memverifikasi bahwa mereka milik populasi target penelitian. Dalam bagian kedua, kuesioner dimaksudkan untuk mengukur tingkat wilayah rawan bencana untuk promosi. Bagian ketiga termasuk pertanyaan yang berhubungan dengan variabel psikografis. Akhirnya, kuesioner menyimpulkan dengan beberapa sosio-demografis pertanyaan.

Source: http://www.sciencedirect.com/science/article/pii/S0969698905000524

Jurnal 5

A STUDY TO INDICATE THE IMPORTANCE OF CONSUMER BASED-BRAND EQUITY ON CONSUMER PERCEPTION OF BRAND

 

(A CASE STUDY OF FAST FOOD RESTAURANTS)

 

http://www.sea-mist.se/fou/cuppsats.nsf/all/28946a5074ce5eb6c125754e0063b93d/$file/THESIS.doc                  

 

APPENDIX 11:  QUESTIONAIRES

 

 

 

NOTE: to select your option, tick on the inserted box.

 

 

 

1). Sex:     Female   __         Male     __

 

2). Please tick your age range

 

  • Less than 20 years            __
  • Between 20 and 25 years  __
  • Between 26 and 30 years  __
  • 30 and above                    __

 

 

 

3). what is your nationality?

 

  • Swedish                             __
  • Others                                __

 

 

 

4) BRAND AWARENESS

 

a.       Write down the name of one fast food restaurant in Sweden that comes first to your mind.

 

b.      Which of these three restaurants are you most familiar with?

 

                MACDONALD       __            MAX HAMBURGER        __

 

                BURGER KING     __

 

 

 

Using the numbers from the following scale (1 to 7), evaluates each characteristic of the two brands in question 4-7

 

 

 

5) MCDONALD

 

 

                                                                     Strongly                                 Strongly

 

Disagree                                  Agree

 

- I regularly visit this restaurant                                          1      2      3     4     5     6    7                         

 

- I intend to use this restaurant again                               1      2      3     4     5     6    7                           

 

- I usually use this restaurant as my first choice           1      2      3     4     5     6    7                             

 

- I am satisfied with the visit to this restaurant            1      2      3     4     5     6    7                             

 

-  I would recommend this restaurant to others           1      2      3     4     5     6    7                            

 

 

 

- I will not switch to another restaurant the                  1      2      3     4     5     6    7

next time             

 

         

 

 - It maintains appropriate sound level                             1      2      3     4     5     6    7                            

 

 

 

- Its brand is familiar to me                                                    1      2      3     4     5     6    7                          

 

 

 

- The price is reasonable                                                         1      2      3     4     5     6    7                           

 

 

 

- Service is quick                                                                        1      2      3     4     5     6    7                           

 

 

- It is conveniently located                                                   1      2      3     4     5     6    7                             

 

 

 

- It taste good compare with price                                    1      2      3     4     5     6    7                           

 

 

 

- It has a neat environment                                                  1      2      3     4     5     6    7                         

 

 

- It has a long history                                                               1      2      3     4     5     6    7                         

 

- The food quality of the restaurant is good                  1      2      3     4     5     6    7                               

 

 

 

- Serving ordered food accurately                                   1      2      3     4     5     6    7                             

 

 

 

- Availability of complimentary (sauce, napkins etc)    1      2      3     4     5     6    7                             

 

 

 

- The drive sound system was clear                                 1      2      3     4     5     6    7                               

 

 

- Well dressed neat and trained staffs                           1      2      3     4     5     6    7                              

 

 

 

- Customer service was good                                              1      2      3     4     5     6    7                                 

 

 

 

- The restaurant has convenient opening hours        1      2      3     4     5     6    7

                    

 

6)  MAX HAMBURGER  

 

 

Strongly                             Strongly

 

Disagree                                Agree                                                                                                                                                                                      

 

- It maintain appropriate sound level                            1      2      3     4     5     6    7                                 

 

 

 

- Its brand is familiar to me                                                1      2      3     4     5     6    7                        

 

 

 

- The price is reasonable                                                     1      2      3     4     5     6    7                             

 

 

 

- Service is quick                                                                     1      2      3     4     5     6    7                          

 

 

- It is conveniently located                                                 1      2      3     4     5     6    7                         

 

 

 

- It taste good compare with price                                  1      2      3     4     5     6    7                        

 

 

 

- It has a neat environment                                                1      2      3     4     5     6    7                       

 

 

- It has a long history                                                             1      2      3     4     5     6    7                      

 

 

- I regularly visit this restaurant                                       1      2      3     4     5     6    7

                    

 

- I intend to use this restaurant again                            1      2      3     4     5     6    7

                    

 

- I usually use this restaurant as my first choice       1      2      3     4     5     6    7

                    

 

- I am satisfied with the visit to this restaurant         1      2      3     4     5     6    7

                    

 

-  I would recommend this restaurant to others        1      2      3     4     5     6    7

                    

 

 - I will not switch to another restaurant the next time     1      2      3     4     5     6    7    

                   

 

- The food quality of the restaurant is good               1      2      3     4     5     6    7

                    

 

- Serving ordered food accurately                                  1      2      3     4     5     6    7

                    

 

- Availability of complimentary (sauce, napkins etc)     1      2      3     4     5     6    7

                    

 

- The drive sound system was clear                                 1      2      3     4     5     6    7                           

 

 

 

- Well dressed neat and trained staffs                           1      2      3     4     5     6    7                             

 

 

 

- Customer service was good                                             1      2      3     4     5     6    7                                

 

 

 

- The restaurant has convenient opening hours    1      2      3     4     5     6    7         

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